Make Your Brand Famous,Not You.
The 60-Day Behind-the-Scenes Founder Intensive is for women founders with $150K to $5M businesses who want to grow without becoming an influencer, exposing their family, or performing their expertise like a lifestyle creator.
This is human-led strategy. No AI avatar. No clone. No content automation.
Only 2 spots available per quarter.
Every growth strategy you have been handed comes with the same hidden price tag: live in public, or get left behind.
The anti-influencer tax
You are expected to perform like a lifestyle creator just to win corporate or B2B contracts. Your expertise is not the product; your personality is.
The privacy cost
As revenue grows, so does exposure. Your family, your home, and your boundaries become collateral damage in a strategy that was never built with women founders in mind.
The dignity gap
You want to sell high-ticket outcomes based on your track record, not your aesthetic, your outfit, or your personal story.
You should not have to trade your privacy for revenue. There is another way to grow, and it does not start with a ring light.
Only 2 spots available per quarter.
Another year of doing it the loud way is another year of a business that only works when you show up on camera.
Burnout is not a badge. A brand tethered to your face is a ceiling, not a strategy. The longer you wait to build the quiet version, the more your company depends on the one asset you cannot scale, you.
Only 2 spots available per quarter.
I've helped brands grow for 15+ years.
Toni Bubb, Strategic Partner
Hi, I'm Toni. For over 15 years I've helped brands grow, and along the way I've worked with founders who want to stay behind the scenes. Recently, as I've been building my business, LUNIA, I've realized how much pressure there is for founders to pour it all out on social media.
I don't think growing a business should cost you your privacy. That's why I built the 60-Day Behind-the-Scenes Founder Intensive, for women founders who want a brand people recognize without becoming the face of it. Whether you want to be known while keeping your private life private, or stay completely behind the curtain, I've got a plan for you.
Only 2 spots available per quarter.
Three quiet steps to a loud business.
Take the Founder Archetype quiz
Four questions, one archetype. Know exactly how visible you actually want to be before anyone tells you otherwise.
Apply for the Intensive
A short application and a conversation. We only take two founders per quarter, and we want to make sure it's the right fit.
Build in private, grow in public
Three months, 1:1, brand and systems built around your archetype. Your business does the showing up, so you don't have to.
A real system, not a digital twin.
The Behind-the-Scenes Founder Intensive is not a prompt library, a synthetic avatar, or an AI that pretends to be you online. It is a 1:1 strategy engagement where we build your positioning, messaging, and team handoff so your business can grow without your face being the engine.
No AI avatar
We do not build a digital version of you to post, pitch, or perform.
No clone voice
Your brand voice is developed, not synthesized. It is written by people, for people.
No automation theater
We design real systems and real handoffs, not auto-DMs or fake personal notes.
Human strategy, human calls
Every week you are working directly with me, not a chatbot trained on your tweets.
Imagine your business without you in the frame.
- A brand people recognize before they recognize you.
- A calendar that isn't held hostage by content.
- Positioning, offers, and pricing built to scale without your face.
- A team and systems carrying the voice you would have used anyway.
- Revenue that grows while your name stays out of the algorithm.
- A private life that still feels private on a Tuesday night.
Only 2 spots available per quarter.
What quiet growth actually looks like.
No follower counts. No viral clips. Just the outcomes women founders came here for in the first place.
Signature offer repriced
Founders leave with a signature offer priced 2 to 5x higher, positioned for the buyer who was already willing to pay it.
Reclaimed every week
Ten or more hours a week pulled back from content, DMs, and the algorithm, without losing a single sales conversation.
Face-first marketing required
A team, a system, and a message that grow the brand while your name stays off the feed and out of the comments.
Outcomes reflect what founders build inside the Intensive. Results depend on how fully you run the plan we build together.
What is your Founder Archetype?
Four questions. One archetype. A crystal-clear picture of how you actually want to show up, so we can build a business around it instead of against it.
When you imagine your business in three years, you are…
The four archetypes
The Ghost
Fully behind the curtain.
The Insider
Quietly credible.
The Voice
Stages, not selfies.
The Spotlight
All in, on your terms.
Two ways to grow quietly.
Whether you need 30 minutes of clarity or a full 60-day build, every engagement is private, and every seat is limited on purpose.
Founder Clarity Call
One sharp conversation to get clarity on your offer, positioning, and next move.
- Ask three or more questions
- Advice on packaging and pricing your offer
- Tips on your brand positioning and messaging
- Personal brand strategy
Become a Behind-The-Scenes Founder
Or 2 payments of $4,000
The flagship. 60 days of human-led strategy to make your brand famous while keeping your private life private. This is not an AI clone or automated persona; it is a 1:1 build of your positioning, team, and systems. Every deliverable is built with you, not sold to you.
What you get
- Positioning, offer, and pricing rebuild (Week 1)$2,500
- Behind-the-Scenes brand voice and messaging system (Weeks 2 to 3)$2,000
- Team and systems handoff so your voice runs without you (Weeks 4 to 5)$3,000
- Private 90-day growth plan you fully own (Weeks 6 to 8)$2,000
- Eight weekly 1:1 strategy calls with Toni$4,000
- Bonus: Founder Archetype Playbook$500
Only 2 spots available per quarter.
What founders say after working together.
“Toni came into my life at the right time! She is the person I can bring my thoughts and ideas to that need refinement and she holds me to the highest standards. Somehow just knowing I'm going to be seen by her means I'm going to get clarity. She challenges me to think bigger. She is a vessel that allows her God given gifts and talents to flow through her, all she needs to do is show up fully as herself and my life is changed!”
“When I met Toni she was a patient of mine. She knew my potential as a healer and holistic doctor but it didn't mean my marketing, packaging and business strategy was on par with my skills as a healer. She helped me in ways I didn't know I needed. She came up with a plan that was easy to execute and helped me every step of the way. Anyone who is fortunate enough to work with her will not regret it.”
Only 2 spots available per quarter.
Answered before you ask.
Do I really never have to be on camera?+
Correct. If your archetype is Ghost or Insider, we build the entire marketing engine without a founder-forward channel. We use brand voice, editorial, product story, partnerships, and press strategically.
What kind of founders is the Intensive for?+
Women founders with a real business, real revenue, and a real reason to stay largely private. Consultants, service firms, product companies, and mission-driven brands where the founder does not want to become the personality.
Why only two spots?+
Because 1:1 means 1:1. Two founders per quarter is the ceiling that lets me stay deep in your business without turning this into a program with a group chat.
What if I actually love being visible?+
Then you are likely a Voice or a Spotlight, and we will design a founder-forward brand you are proud of, with a rhythm you can actually sustain. Nothing here is anti-visibility. It is anti-default.
Is this an AI avatar or clone of me?+
No. This is a 1:1 strategy and systems build. We do not create AI versions of you, automate your personality, or replace you with synthetic content. We build your brand, messaging, and team handoff so your real business can grow without you having to be the daily content engine.
Build the business. Keep your life.
If the loudest version of growth is not for you, this is your invitation to the quieter, more profitable one.
Only 2 spots available per quarter.